Public Relations & Social Marketing Insight

Even after you've exhausted the usual channels for promoting your content, there's still other ways! Discover how to use FlipBoard to showcase your awesome marketing content.

As you are probably aware, great (and useful) content is the fuel behind good Inbound Marketing. There are lots of ways to publish content such as yourcorporate blog, and other online resources.

As you publish content, you'll want to be sure it gets found in search via SEOand also on social media. However, what if you could publish your own online industry-specific magazine (that's optimized for tablets) to an audience with over 100 million people?

Well, it's easier than you might think. Just use Flipboard.

Mike McCue cringes at the thought of anything on Flipboard being appy. Instead it should be printy. To do that he reinvented the web. Sort of.What if you had to build the Internet a second time around from scratch knowing everything we know today? Knowing that social is really core to what we're doing, knowing that everything is moving to mobile, knowing all of the ups and downs we had about the web and how the web has been monetizing and how journalism has happened on the web. What would you do differently to redo a better version of the web?...

When Google announced it was making its popular Google Reader service redundant this summer, it left millions in need of a new way to read and subscribe to their favourite web content. Step forward Flipboard, a digital social magazine that has quickly become an App Store favourite. Now in its second iteration, Flipboard has been boosted by a new personalised magazine creation tool that enables users to create their own custom magazine based on whatever they fancy.

Since its launch, the second version of Flipboard has amassed a further three million users to the service, and has already seen over 500,000 personalised magazines published....

Flipboard reveals some stats about its new magazine creation tool. On Tuesday, Flipboard released version 2.0 of its iOS app, allowing its more than 50 million registered users to create their own magazines for the first time.

In the first 24 hours after launch, more than 100,000 magazines were created, Paul Katz, Flipboard's partner of strategy and development, revealed on stage at a Magazine Publisher Association conference in New York Thursday. The statistic doesn't necessarily mean that users love the magazine-making feature, but it does indicate they're interested in it.

Reviews of the new version in the iTunes Store have been generally positive, though some users have complained that it makes the app too "convoluted," or that it takes too many steps to create a magazine...