Public Relations & Social Marketing Insight

Could apps like Snapchat lead to more 'temporary' social media use and a different way of thinking about how we curate our online presence?...

Jurgenson envisages that the rise of temporary social media apps like Snapchat could create an anti-nostalgia, which frees us to forget.This could also change the way we look at photos and documents: knowing it will disappear demands we pay more attention. As Jurgenson says: “Permanent social media fixates on the details of a photo, whereas temporary social media fixates on what it meant and what it moved within you.”

A more temporary social media could also change the way we use these networks. Instead of carefully considering how each post could impact us one day, we’re more likely to freely share....