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When the Flashpocalypse comes in July, CNN aims to offer advertisers space in its fallout shelter. The video-heavy publisher moved early to transition its video platform from Flash to HTML5 during Q1 of this year.
CNN averages over 464 million video starts a month, so it knew it needed to get in front of the tricky technical transition. In December 2016, the IAB called for all video ads to switch from Flash to HTML5 by July.
Google stopped accepting Flash creative in April, and it plans to stop serving Flash ads next month, in keeping with the IAB’s deadline. Chrome browsers stopped displaying Flash content in Q3 last year.“
Flash was at the heart of everything we did and had a way of showing up in virtually every one of our platforms,” said Alex Wellen, chief product officer at CNN. “Google was closing in by eliminating, tamping down or throttling Flash.”
But switching over to HTML5 posed challenges. CNN needed to make sure that all of its advertisers submitted their video ads in the right format, since Flash ads can’t run in an HTML5 player....
Learn about "Flashpocalypse" and how CNN got ready.