Public Relations & Social Marketing Insight

What’s your favorite store to online shop? Oh, Facebook? That’s right.

Soon enough, Facebook will have products, the buy button and confirmation emails all under one umbrella. This is coming at a time when Pinterest and Google are both adding buy buttons and starting to venture into the e-commerce world. Facebook is catching up in the running, but with the multitude of issues regarding Facebook Business Manager, there have been some mixed emotions about whether to be excited for the new developments.

The company has already introduced money-transferring capabilities and is currently working on a way for you to make purchases through messaging. For example, if you just ordered a shirt in white, you send a Facebook message to the company saying that you would love to also have that shirt in black, and it’s yours. This is made immensely easier because confirmation emails will now come in the form of Facebook messages, which means no more annoying or excessive email trails if you think twice and want to place another order. This helps explain why non-Facebook users are now allowed to use the Messenger app....