Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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This is now what happens when you try to post fake news on Facebook

This is now what happens when you try to post fake news on Facebook | Public Relations & Social Marketing Insight | Scoop.it

Facebook has started deploying new weapons in its battle against fake news.


The election of Donald Trump to the presidency of the United States has led to a lot of soul-searching, not least of which by the world’s largest social network. Facebook has been repeatedly accused of facilitating and magnifying an ecosystem of websites that spread false information and conspiracy theories across the platform. That criticism led Facebook to announce late last year that it would be collaborating with “third-party fact checking organizations” to identify stories that don’t hold up to scrutiny, and warn users when they try to post these stories.


The new feature appears to be picking up steam. The Facebook fact-checker has begun flagging a story that was shared widely on the lead-up to St. Patrick’s Day (March 17) that falsely claims thousands of Irish people were brought to the United States as slaves. This is what happens when you try to share the story on Facebook...

Jeff Domansky's insight:

Facebook starts fighting fake news. Here's how. Very interesting reading.

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Facebook now flags and down-ranks fake news with help from outside fact checkers

Facebook now flags and down-ranks fake news with help from outside fact checkers | Public Relations & Social Marketing Insight | Scoop.it

Snopes, FactCheck.org, Politifact, ABC News, and AP will help Facebook make good on four of the six promises Mark Zuckerberg made about fighting fake news without it becoming “the arbiter of truth.” It will make fake news posts less visible, append warnings from fact checkers to fake news in the feed, make reporting hoaxes easier and disrupt the financial incentives of fake news spammers.


“We’re not looking to get into the grey area of opinion,” Facebook’s VP of News Feed Adam Mosseri tells me. “What we are focusing on with this work is specifically the worst of the work — clear hoaxes that were shared intentionally, usually by spammers, for financial gain.”


Facebook will now refer to fact-checking services that adhere to Poynter’s International Fact-Checking Network fact-checkers’ code of principles the most egregious and viral fake news articles flagged by users and algorithms. These include non-partisanship and fairness; transparency of sources, methodology and funding; and a commitment to corrections. Facebook is starting with the five above but hopes to grow that list to dozens to quickly get a consensus on a story’s accuracy. ...

Jeff Domansky's insight:

Facebook goes after fake news by fact-checking.

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