Public Relations & Social Marketing Insight

Most people make a half-hearted effort at using Facebook Ads to grow their business. They use ONE crummy graphic, to build ONE ad and put it in front of ONE poorly designed audience. After three or four days of throwing money down the drain and not seeing results they quit and conclude “Facebook Ads don’t work!”

They do. You are just placing all of your chips on one number!Here are the two things that you can do to vastly improve your success rate with Facebook Ads....

I can’t get Facebook Ads to work for my business.” Matthew Ganzak, Facebook Ads expert and disruptive innovator, hears this statement multiple times each day from prospective clients. How can something so simple to set up be so difficult to “get working” for your business?

Facebook’s organic reach has been trending down over the past few years, due in part to the fact that more than 60 million business pages are now competing for consumer eyeballs. Facebook now requires brands to spend more money to get the same reach as in the past. To optimize their spend, brands need to stay in touch with the latest trends. This means learning to work the evolving Facebook system to get more activity on posts.

According to Ganzak, the first 500 impressions a Facebook Ad gets are the most important. Below, he lays out his five best tips to maximize engagement for those early viewer...

We set out to find a company that has a deep knowledge and expertise in driving results with Facebook advertising. The company we landed on? Classpass.

Classpass’ Mary Rykaczewski has been an integral part of growing their customer base through the use of Facebook and Instagram advertising. And that part of their media budget has only continued to grow due to its success.

In episode #44 of The Science of Social Media, Mary shares Classpass’ specific approach to Facebook advertising and how marketers (just like you!) can repeat this scientific process....

Facebook ads are growing in popularity now that brands are seeing how effective they can be.

But just like with any ads, you can’t just create an ad and expect to watch the dollars roll in. You have to work hard to create an ad that will get noticed and inspire action.

Just like with any aspect of online marketing, the ability to create a successful ad is more of an art than a science. However, here are a few things you can do to create Facebook ads that convert....