Public Relations & Social Marketing Insight

Facebook Live is a platform that should appeal to anyone who is trying to build a personal brand and establish themselves as a thought leader in their niche. This will encompass a very large proportion of digital marketers and make this a platform that a lot of people start making use of.

What this also means is that some of the people reading this and planning on creating live content won’t have much experience with creating video content. So if you’re not an experienced YouTuber, read on to learn some of the tips of the trade that will help you to create more engaging and professional videos….

Facebook Live, the social network’s live broadcast platform, exploded into the consciousness of news organizations – literally – back in April. BuzzFeed’s watermelon/rubber band virality experiment, silly as it was, provided newsrooms a glimpse of the power this tool can hold, even in its infancy.

It hasn’t taken long, however, for Facebook Live to grow up.In the past month, Facebook Live has broadcasted to the world everything from a Congressional sit-in for gun control to the immediate aftermath of a police officer shooting an African-American man during a traffic stop in Minnesota.

Broadcast newsrooms, in particular, seem primed to shine on a platform like Facebook Live. They’re already used to going live multiple times a day and employ talent who are already comfortable on air. The key, though, will be a willingness to tell stories in different ways than they’re told on TV or radio....