Public Relations & Social Marketing Insight

The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an inevitable effect of technology’s impact on our lives. It’s how marketing responds that counts.

The key though is accept that to reach and engage a generation of narcissistic customers, the future of marketing has little to do with marketing at all¾at least in the traditional sense.

The future is instead personal at scale and that starts with getting to know people and appreciating them for their differences and similarities.

Technology has never been more human. The digital breadcrumbs that are left behind from devices, connections and engagement tell us more about people then ever before. The question is, are we paying attention?

Welcome to the #EGOSYSTEM.

With every new device, app and network, technology is placing us at the center of our own universe. Everyone and everything orbits our avatars in each social network and app. Everything we share invites engagement in the moment. Whenever we need something, there’s an app for that. We multitask and thrive in an era of information overload. We balance FOMO (fear of missing out) with JOMO (joy of missing out)....

Whether we’d like to admit it or not, social media has fundamentally changed our culture. This is clearly visible in the way people share and consume content.

Citizens of the internet don’t want to miss anything and are constantly try to impress others with their ability to stay up to date with evolving stories and trends.

Researchers and behavioral psychologists believe this cultural desire to be relevant is tied to a fear of missing out (FOMO). As marketers, it’s important to understand how FOMO can be leveraged for maximum results....

Acronyms also have a practical benefit. They save characters when you are trying to message on Twitteror even just trying to keep your communications short and snappy.

To get you started I have compiled a comprehensive list of the social media and marketing acronyms that you absolutely HAVE to be familiar with if you are going to go anywhere in the digital world.

But the rest of the work is up to you, new acronyms pop-up regularly and you need to make sure you understand them and use them to remain relevant online....