Public Relations & Social Marketing Insight
443.4K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Learn Disney Theme Park Strategy: Hub and Spoke Marketing in a Nutshell

Learn Disney Theme Park Strategy: Hub and Spoke Marketing in a Nutshell | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingthemagic.com - May 6, 2017 12:30 PM

The "hub and spoke" model is not a new concept in marketing, either: I'm not the genius who came up with it. I'm just the dude trying to illustrate it and advocate for it using this comparison with the Disney theme parks. 


The idea has been around for so long because it works: it is a fantastic way to envision our overall marketing strategies and how each component works together to reinforce the central ideas of our businesses. It can help us to ensure we aren't leaving out or neglecting one or more of those components so that we always know that our marketing machine is working at its most efficient....

Jeff Domansky's insight:

Disney theme parks often use a common layout known as the hub and spoke model. Let's talk about how we can make use of this in Hub and Spoke Marketing!

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

What's the Magic Behind the Social Success of Disney?

What's the Magic Behind the Social Success of Disney? | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - December 14, 2014 5:18 PM
Whether it’s movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different.


To connect with audiences around the world, Disney manages over 1,000 social media accounts. How do they do it? A whole lot of work and a little bit of magic.

more...
Sam Hassan's curator insight, March 5, 2015 8:24 PM

I'm sure most of us love Disney movies and characters but have you ever thought of what's the magic behind their social success as well. Read this article to find out
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Yep, Disney is in talks with bankers about possible Twitter acquisition

Yep, Disney is in talks with bankers about possible Twitter acquisition | Public Relations & Social Marketing Insight | Scoop.it
From techcrunch.com - September 29, 2016 10:49 AM

Disney has had talks about a potential acquisition of Twitter, we’ve confirmed. They’re working with bankers now to determine whether the deal makes sense, multiple sources have informed us.

 

While some reports have suggested that Twitter could fetch $30 billion, we are hearing that the price tag is much lower. Twitter stock is currently trending upward on the news, and Disney’s downward. At the end of last week, Twitter’s market cap was below $13 billion on Thursday, before rumors of a possible Salesforce acquisition broke. Twitter’s market cap is now almost $20 billion, suggesting that investors believe it could optimistically fetch that price.

 

Disney, which owns media properties like ESPN and ABC, is hoping that the social media platform could amplify their reach. Twitter has also been dabbling in content partnerships, including one with the NFL. Successful implementation of these partnerships could also prove to be beneficial to a media conglomerate like Disney....

Jeff Domansky's insight:

Disney is working with bankers now to determine whether the deal makes sense. A good or bad thing?

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn