Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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15+ Tools and Templates for Plug-and-Play Content Marketing Plan

15+ Tools and Templates for Plug-and-Play Content Marketing Plan | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - December 30, 2016 1:58 AM

Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to make up for all that lost time? The CMI editorial team feels your pain, so we put together a little seasonal present to help you hit the ground running – without undoing the stress-busting benefits of taking some well-deserved time off.


We’ve collected some of our most popular strategy, planning, and measurement templates to help make your content marketing efforts easier to manage throughout the year. You can also access additional templates for creating, distributing and sharing content that we published earlier this week....

Jeff Domansky's insight:

Content Marketing Institute offers a plug-and-play marketing plan tool set to help you create a new strategy or improve your existing initiatives.

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Jeff Domansky's curator insight, December 30, 2016 2:29 AM

Content Marketing Institute offers a plug-and-play marketing plan tool set to help you create a new strategy or improve your existing initiatives.
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History of Content Marketing | Content Marketing Institute

History of Content Marketing | Content Marketing Institute | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - July 10, 2016 1:57 AM

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been.


As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication....

Jeff Domansky's insight:

Explore the updated History of Content Marketing infographic to gain insight from the past from the Content Marketing Institute.

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Jeff Domansky's curator insight, July 10, 2016 2:11 AM

Twitter, Facebook and Instagram are all testing some small, but important, refinements to their systems.
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Content Marketing in 2015: CMI's Benchmark Report

Content Marketing in 2015: CMI's Benchmark Report | Public Relations & Social Marketing Insight | Scoop.it
From blog.newscred.com - October 24, 2014 3:31 AM

For the past five years, the Content Marketing Institute has released a series of annual reports that delve into the aptly titled "Benchmarks, Budgets and Trends" of our blooming industry. The CMI works hard to monitor the field and understand its ever-changing parameters, consistently shifting their definition of content marketing and all it entails. This year’s interpretation?


"A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.In other words, content marketing is no longer merely about “creating and distributing,” it’s blossomed into a business in its own right.


As people-focused marketing takes over the industry, we’re starting to realize that the difference between B2C and B2B processes is becoming increasingly narrow....

Jeff Domansky's insight:

If you're in content marketing, this benchmark report from CM will be of interest.

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Manufacturing Marketers See Content Marketing Breakthrough [Research]

Manufacturing Marketers See Content Marketing Breakthrough [Research] | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - November 26, 2016 2:10 AM

Last year, the results of our annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. Fewer than 20% said their organization was effective at content marketing or that they had a documented content marketing strategy. What a difference a year makes!


Let’s take a look at some of the reasons why manufacturers have made progress over the last year with content marketing, as reported in today’s release of Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America, sponsored by IEEE Engineering360 Media Solutions....

Jeff Domansky's insight:

Check out Content Marketing Institute's latest research, Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America.

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Content Marketing Projects That Are Taking the World by Storm

Content Marketing Projects That Are Taking the World by Storm | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - September 14, 2015 12:47 AM

This year, we present the 11th annual Content Marketing Awards, celebrating excellence in 75 distinct areas of our industry – the best and brightest achievements in strategy, distribution, design, and editorial from a field of over 1,200 submissions. With so much amazing work from which to choose, the judges truly had their work cut out for them.


In addition to the 75 category winners, four distinguished awards were recognized: Project of the Year, Agency of the Year (fewer than 100 employees), Agency of the Year (more than 100 employees), and Content Marketer of the Year. These special honorees were announced in a ceremony September 10 at Content Marketing World.Learn what made the nominees stand out from the competition – and how you can follow in their footsteps: Take a look at the Project of the Year finalists and find out a few secrets of their success....

Jeff Domansky's insight:

Take a look at a few of this year's Content Marketing Award winners and finalists for some secrets of their success – Content Marketing Institute.

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