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There are nearly 700 million internet users in China, and they don’t let their connections go to waste. The country is a downloading, WeChatting, ecommercing powerhouse, and it has the statistics to prove it.
We sorted through the numbers put out by some of China’s biggest internet companies, and brought them down to scale. This is an internet minute in China. The country does in 60 seconds what some would only do over a day, week, or more. Not too shabby....
Jeff Domansky's insight:
The Internert in China in a word? Massive! 
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From
cmex
Business leaders in much of world have sought for a long time to build local, regional and global brands that add significant value to their organizations. Today, in China, we see the same phenomena emerging as Chinese brands move from being local to regional to national and now to global entities.China’s people drive the change. Historically, the people of China generally have been savers rather than spenders. However, as the economy strengthens the Chinese are changing and causing the businesses they buy from to change too. Government policies and initiatives encourage the formerly conservative Chinese consumers to release some of their hard earned money and spend it on goods and services, driving GDP growth. This slow but steady, and now very noticeable, transformation is affecting every business across China. Consumers are learning to buy more products and services for reasons other than price. They’re paying attention to brand....
Jeff Domansky's insight:
China Top 50 Brands is a fascinating look at evolving brand and consumer trends in China.
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For decades, Western companies have sought to understand Chinese consumers. And with market research firms now tracking every sector in great detail—from luxury goods to healthcare products to the latest trends in e-commerce—a more sophisticated picture of the market is emerging .But companies still have much to learn about the cultural gap separating the average Chinese consumer from his or her counterpart in the West—just as they have much to learn about the distinguishing cultural features of any other market, from Brazil to Nigeria to Indonesia. Such knowledge may not have been crucial in the heady days of the 1990s, when the Chinese economy was still emerging and opportunities seemed to be endless. But now that the market has grown and matured, expanding into China requires a deeper appreciation for the impact cultural tradition can have on consumer psychology.“In the early days, you almost didn’t need a strategy—you could make money as long as you had connections or guanxi,” says Angela Lee, a professor of marketing at the Kellogg School and an expert on cross-cultural issues in consumer behavior. “But that’s not the case anymore. Now, those companies that have a genuine understanding of Chinese consumer culture are better placed to succeed.”...
Jeff Domansky's insight:
Learn more from a Kellogg School market research expert about the critical connection between cultural tradition and consumer psychology.
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The Internert in China in a word? Massive!
The Internert in China in a word? Massive!