Public Relations & Social Marketing Insight

Images are a vital component of any website, and using the right ones can enhance both your content and design. The problem lies in finding the right graphics without resorting to the same free stock images everyone else uses.

If you really want to set your site apart, there’s an alternative to stock images – you can create your own. The best part is, you don’t need to be a designer to get it done. Nowadays, there are plenty of tools that can help you create stylish graphics with only a little practice, and they’re a great option if you don’t have the budget to hire a designer.

In this article, we’ll talk about why images are so important for any website, then we’ll introduce you to three tools that can help you create your own custom graphics. Let’s get started!...

A gentle application of transparency to your images is a clever way to create beautiful designs. Whether applied to a photograph used as a background or to shape and text to form a layered effect, this tool is a powerful and popular part of the web and print design process....

Although most blog posts are primarily text, graphics and images can be extremely effective for holding the interest of your visitors and for improving your results with social media. With major social networks like Facebook and Twitter become more graphically-oriented, quality images can go a long way in helping your content to stand out, get shared more frequently, and attract more traffic.

And with Pinterest visual content is everything.But if you are not a designer you may be unsure of how you can get quality graphics for your blog without hiring a designer.

The good news is that you don’t need to be a designer in order to get effective images, and you don’t need to hire a designer or own Photoshop. Canva is a free web app that makes it possible for anyone to create graphics for a variety of purposes, including use with your blog posts.

In this post I want to highlight several tutorials that will help you to get more familiar with Canva, it’s tools, and what you can create with it....