Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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CNN Unveils a Daily Snapchat News Program

CNN Unveils a Daily Snapchat News Program | Public Relations & Social Marketing Insight | Scoop.it

CNN has partnered with Snapchat Discover for a daily news program called The Update.

 

The show launches today on Snapchat, and provides a rundown of the top stories from the day featuring videos from CNN reporters and bureaus around the world.

 

The Update is scheduled to begin streaming on Snapchat Discover each day at 6 p.m. ET and will also produce breaking news segments.

 

Adweek’s Jason Lynch writes that each episode will feature five or more stories, all in Snap’s vertical video format—as well as breaking news segments....

Jeff Domansky's insight:

CNN's The Update arrives one month after the launch of Stay Tuned, the twice-daily Snapchat show from NBC News.

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What CNN Got Right About the Presidential Race

What CNN Got Right About the Presidential Race | Public Relations & Social Marketing Insight | Scoop.it

Last Sunday morning on Reliable Sources, CNN’s Brian Stelter asked his considerable audience to be on guard for one of this election cycle’s most ugly features: fake news sites. He accurately them called “a plague” across the internet. He proposed a new rule for social-media users: “Triple check before you share,” and he offered some useful tips on how to do that.

I’m not a fan of CNN’s generally atrocious political coverage in the past 18 months, to put it mildly. But I am a big fan of Stelter’s work; he’s currently the beacon of light at the news channel. His don’t-fall-for-fake-news advice, part of a series of commentaries he’s been delivering, is a key reason why.

In pieces like the one that ran on Sunday, Stelter has done what the traditional media have largely failed to do: Leading the way in bringing media-literacy skills to the wider public. Given the size of his audience, on TV and online, it is probably no exaggeration to call him, as I did the other day, “America’s most influential teacher of media literacy in the digital age.”...

Jeff Domansky's insight:

Good read about CNN and Brian Stelter's stellar work during the current political campaign.

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CNN’s head of social news: Twitter forces journos to report better

CNN’s head of social news: Twitter forces journos to report better | Public Relations & Social Marketing Insight | Scoop.it

“Services like Twitter remind us that reporting just the facts of an event isn’t enough. We all hear about what’s happening from everywhere. What journalists and thinkers and experts in subjects that matter should do is add deep context and understanding to events. When we are all inundated with unending streams of information, what matters most is context ...”


Via Mindy McAdams
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How Jake Tapper’s Performative Neutrality Made Him the Ideal Newsman for Our Age

How Jake Tapper’s Performative Neutrality Made Him the Ideal Newsman for Our Age | Public Relations & Social Marketing Insight | Scoop.it

This past Thursday, an eternity in Trump time, Jake Tapper began his daily CNN show The Lead by addressing Donald Trump’s untermensch Steve Bannon’s recent comments that the media ought to “keep its mouth shut.” With disdain in his eyes and a sneering smile on his face, Tapper succinctly responded, “No”—a no swiftly shared around social media.

 

Jake Tapper, CNN’s chief Washington correspondent, has been a journalist for nearly 20 years, during which time he has earned a reputation as a hard-nosed newsman and equal-opportunity tough interviewer. But he has only started going viral recently. Tapper become the host of The Lead and CNN’s Sunday morning news show State of the Nation without parroting the most popular anchor modes of our time, the righteously or satirically partisan talking head. Unlike Bill O’Reilly, Megyn Kelly, Sean Hannity, Rachel Maddow, Chris Hayes, or even CNN’s rising star Van Jones—whose show, The Messy Truth, is now CNN’s most-watched—Tapper has built his brand on a kind of performative neutrality: an old-school news anchor refashioned for the present day.

 

While there are certainly people, Trump among them, who reflexively scoff at the notion of CNN’s nonpartisanship, it is still the only cable news network with notable segments of its audience that voted for Trump or for Hillary Clinton. Channeling the ethos of his network, Tapper is combative less about party than the “truth.” A notorious bulldog for answers, he methodically rephrases questions over and over again until he gets, or doesn’t get, a response, as when he asked Trump if his comments on Judge Gonzalo Curiel were racist—23 times....

Jeff Domansky's insight:

Good profile of CNN's Jake Tapper.

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How CNN Connect With a Global Audience on Social Media

How CNN Connect With a Global Audience on Social Media | Public Relations & Social Marketing Insight | Scoop.it

Election night is the time when everyone has CNN on. We’re the place to go for TV and digital, and we also want to be the place to go on social. We’re working on that, and we have a lot of fun things planned for election night.

We’re going to be very conscious of reaching our audiences across Facebook, Snapchat and Twitter. But we’re also going to live up to the CNN standard. We will work together as a multi-platform media company to make the calls at the right time.

We saw this play out in the primaries, where we made the calls across TV, digital and social at the exact same time. So we work together as a unit to make sure as a network, we make that call in unison. The same will happen on election night. All of social and digital and TV will be working to make sure there’s a crescendo of results as they happen....

Jeff Domansky's insight:

CNN visual and social  but is it really reaching younger audiences?

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