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While social media use among businesses has grown, so have social media blunders. 2012, in fact, has produced a bumper crop of embarrassing, insensitive and incriminating tweets from businesses.
All these Twitter blunders were highly preventable. A little basic training and the right social media management technology could have spared a lot of embarrassment and apologizies, not to mention angry customers, and lost revenue. With the right tools, companies can instead focus on connecting with clients on social channels--and tap into $1.3 trillion in value waiting to be unlocked....
[Hootsuite CEO Ryan Holmes shares seven preventable Twitter blunnders ~ Jeff]
