Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Owner Samy threatens diner after 90 min wait for pizza"
You're about to witness one of the biggest social media meltdowns and PR fails in the short recorded history of the Internet. The big question is was it all a staged publicity stunt?
It all happened on the season finale of chef Gordon Ramsay's Kitchen Nightmares. 
No comment yet.
Sign up to comment
Scoop.it!
Just another week in the crazy world of PR and publicity. Drew Kerr assesses the week in ballyhoo and finds it as always, desperately seeking attention. ~ Jeff
Scoop.it!
An interesting story about putting the PR blame where it really belongs. It started when I read a whining complaint from a high tech entrepreneur.
...I decided to look at Cabulous’ past PR efforts and do a quick analysis to figure out why it never got its fair share of media coverage. It looks like such an interesting product and story.
Their PR problems were painfully obvious....
|
Scoop.it!
Many companies large and small have attempted PR stunts and there are some great examples of successful events large and small that have worked out for the sponsoring company: think Red Bull’s Stratos Mission, with it’s daredevil leap from the edge of space, or Kentucky Fried Chicken’s giant logo in the Nevada desert, or even the granddaddy of them all, the Macy’s Thanksgiving Day Parade. These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Even though the old saw, “there is no bad PR” is still widely subscribed to, real damage can be done when an attempt at a PR stunt fails, in truth the damage done to a sponsoring company’s reputation can be immense (not to mention the expense). Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. #fail has never had better friends than these!....
Scoop.it!
PR Examples is a blog dedicated to celebrating the best in PR and social media marketing, stunts, campaigns and efforts.
[An enjoyable daily read from Rich Leigh and guest bloggers - JD]
|
It happened Monday on the Facebook page for Scottsdale, Arizona’s Amy’s Baking Company Bakery Boutique & Bistro. It's either an epic social media screw up or a very clever publicity campaign creatively managed to gain a big payback from the viral nature of social media.