From www.mpdailyfix.com - January 23, 2012 3:40 PM
Like an awkward actor on stage, McDonalds has found itself at the mercy of hecklers.

 

McDonalds promoted a tweet for feel-good stories regarding the brand, #McDStories, only to find the hashtag taken over by Twitter users with a sense of the absurd.

 

Now, #McDStories serves as a case study for what not to do when promoting a tweet. So, what can you do to avoid ever causing such a hashtag nightmare for your brand?...