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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Tronc: The 30 best jokes about Tribune Publishing's new name

Tronc: The 30 best jokes about Tribune Publishing's new name | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - June 4, 2016 12:36 PM

Tronc.


Few words have garnered as much hilarity in such a short period of time.


On Thursday, Tribune Publishing announced that the historic media company would rename itself "tronc." Media Twitter nearly lost its mind. For hours after the announcement, the jokes rolled in. They're still going strong as of Friday morning.


Disastrous company rebrandings aren't particularly new, even for newspaper companies. Gannett, which publishes USA Today, spun off its digital businesses into something called TEGNA. None of them drew quite the ridicule that tronc elicited. And since it's Friday, here's 30 of the best tronc jokes from Twitter....

Jeff Domansky's insight:

Few words have garnered as much hilarity in such a short period of time. tronc if you like it! Yes, this bad branding, PR fail deserves to be the butt of all journalism jokes.

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The 6 Worst Press-Release Topics That Startups Pitch

The 6 Worst Press-Release Topics That Startups Pitch | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - December 10, 2014 11:23 PM

A lot of businesspeople wonder why a certain press release fell flat. Nine times out of 10, the answer is quite simple: It didn't highlight any news.

Once you're able to understand what's newsworthy, your press releases will start to generate results.

Focusing on the following six topics is a surprisingly common pitching mistake in the startup world. While some of the topics are trivial or just advertorial, others have a germ of an idea that could made newsworthy by a shift in focus in the press release....

Jeff Domansky's insight:

It's no surprise that bad news releases get bad results. Read 'em and weep.

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8 of the worst press release mistakes

8 of the worst press release mistakes | Public Relations & Social Marketing Insight | Scoop.it
From www.prdaily.com - May 7, 2015 6:13 PM

As much as I would love for the press release to die, it’s still a very effective tool when used correctly.

As Mickie Kennedy from eReleases wrote last month, Google has saved your news release. Gone are the days of keyword-stuffing to make certain you rank high in search results. Google now rewards beautiful prose again.
That said, people still make huge mistakes with their press releases. It's not just limited to PR pros, either. Top-level executives all the way down to interns get them wrong at times.

Let’s look at eight of the top news release mistakes....

Jeff Domansky's insight:

Gini Dietrich shares 8 big news release noodles. Good lessons.

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Marco Favero's curator insight, May 8, 2015 6:33 AM

aggiungi la tua intuizione ...
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SEO Update: Google Says Press Releases Should Be No Follow | Claire Jarrett

SEO Update: Google Says Press Releases Should Be No Follow | Claire Jarrett | Public Relations & Social Marketing Insight | Scoop.it
From www.clairejarrett.com - October 31, 2013 1:50 AM

SEO Update: Google Says Press Releases Should Be No Follow - what is behind their decision?... There has always been some scepticism around the benefits of using press releases for SEO but those who have used them in the past could now be facing problems. Google have decided to go ahead and punish any sites using follow links in press releases, and the reason behind this- Google say that a press release is similar to an advertisement for your company and therefore should not be used for linking....

Jeff Domansky's insight:

Are news releases is still a viable PR tool? Without careful treatment, and the addition of no-follow links, Google may punish you for perceived black hat SEO tactics. This debate is not over yet.

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