Public Relations & Social Marketing Insight

There are already strategic choices facing the organization, specifically the fate of the World Service, though the report from parliament may signal its future is relatively safe. Either the World Service will need to grow more, or it will need to be cut back to basic, and cheaper, levels and focus resources on other key parts of the BBC charter.

The report is more firm on quality over quantity, putting it at odds with a bulk of news websites currently bombarding Facebook and Twitter with hundreds of links to hoover up any potential clicks for advertisers. Because the BBC within the UK does not allow advertising on any of the channels or websites, the need for clicks is merely to prove they are serving the public. That allows a different emphasis for news.

This is not a report for the public, though it is publicly available. Even as a reporter, I still haven’t worked out what some of the buzzwords mean in terms of day-to-day news journalism. Just as the Leveson Report in 2012 was at least a decade too late and barely touched on the Internet, the Future of News report feels late. Being that it is only the first part, it may be that the second part will offer more specific and comprehensive forward-looking proposals....