Acme Hotel, Chicago: The New Language(s) of Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - May 16, 2017 10:58 AM

A recent press release from the Acme Hotel Co. in River North, Chicago, included these phrases: Snapchat Spectacles, Amazon Echo, ESP Guitar, DIY cocktail.


Yes, it may be time to provide a translating service for hoteliers trying to keep up with speeding changes related to technology and demographics. This hotel, whose website says it’s targeted at the “tragically hip,” offers Snapchat Spectacles at the front desk on a first-come, first-served basis. The glasses have a button on them which, when pressed, will create a 10-second video “snap” that is wirelessly uploaded to the memories page of a personal Snapchat, readied to be posted for friends and family to see. 


Of course, the in-room Amazon Echo — one of those personal digital “assistants” now rampant among the tech savvy — can help guests decide where to go in town to get the best videos. The DIY (do-it-yourself) cocktails can be created with an in-room kit that costs $18, makes two drinks “and the shaker is yours.”...