Public Relations & Social Marketing Insight

Facebook’s customized newsfeed has left traditional digital publishers scrambling to find innovative ways to broadcast their content in a way that catches and, most importantly, retains readers’ attention. To aid this mission, British technology company Newsroom AI introduced a platform that will allow any publisher to create a similarly customized newsfeed of content to meet users needs.

According to Mihai Fanache, the founder and CEO of Newsroom AI, the average user spends 40 minutes every day on Facebook, while digital publishers have a one-minute retention. He believes by customizing content for users, a publication can achieve higher retention rates, while also eliminating the need for overlapping content.

Using a single line of code, Newsroom AI allows a publication to gather stories from across its site and to incorporate content from similar outlets. That permits it to fill in gaps in coverage without adding additional stress to its editorial output....