Good Marketing
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Good Marketing
Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
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17 Ways Employee Advocacy Will Boost Your Business

17 Ways Employee Advocacy Will Boost Your Business | Good Marketing | Scoop.it
Your social media marketing efforts are important to improving your reach. Here are 17 reasons you should use employee advocacy to increase your business.
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The 2015 Content Marketing Awards: Brands that are Early Favorites - CopyPressed

The 2015 Content Marketing Awards: Brands that are Early Favorites - CopyPressed | Good Marketing | Scoop.it
Brands that are dominating content marketing in 2015 deserve to be recognized. Here are a few of our favorite brands in 2015 so far and what they are doing
Kasia Hein-Peters's insight:

These ads try to change the society for the better

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Employee engagement and its role in creating a personalised customer experience

Employee engagement and its role in creating a personalised customer experience | Good Marketing | Scoop.it
I’m speaking on a panel at the Social Media World Forum (#SMWF) in London next Tuesday. The topic is employee engagement and how it supports the customer experience.
I’m going to share my thoughts on...
Kasia Hein-Peters's insight:

How EMC is building their brand through employee social media engagement

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Teenagers Start Body-Image Campaign to Teach Girls Self-Love - TakePart

Teenagers Start Body-Image Campaign to Teach Girls Self-Love - TakePart | Good Marketing | Scoop.it
Through a Twitter campaign and their own body-positive ads, these students are encouraging tweens and teens to accept themselves just as they are.
Kasia Hein-Peters's insight:

I support this cause wholeheartedly

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7 Simple Social Media Moves That Work

Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
Kasia Hein-Peters's insight:

What behaviors on social media will help you to build a customer's base.

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Who, How, and Why: Three Keys to Successful Content Marketing

Who, How, and Why: Three Keys to Successful Content Marketing | Good Marketing | Scoop.it
Content - Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them.

Via Jeff Domansky
Jeff Domansky's curator insight, December 16, 2014 11:16 PM

Does content marketing work? Callie Reynolds answers.

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How Children's Hospital of Pittsburgh Is Using Patients' Social Media Habits to Inform Marketing

​June 21, 2017

The marketing team at the Children's Hospital of Pittsburgh is stretching its dollars by promoting patient stories that strike an authentic
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Are Companies as Loyal as Their Customers?

Are Companies as Loyal as Their Customers? | Good Marketing | Scoop.it
Kasia Hein-Peters's insight:

Companies should engage with customers around both positive and negative comments. A positive comment provides an opportunity to enhance the brand image.

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When is the Best Time to Post on Social Media? - INFOGRAPHIC – Meltwater

When is the Best Time to Post on Social Media? - INFOGRAPHIC – Meltwater | Good Marketing | Scoop.it
When is the Best Time to Post on Social Media? Check out this infographic for the best time to post on social media sites, listed by site.
Kasia Hein-Peters's insight:

When to post in order to access your audience

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The Urban Legend of Free Social Marketing

The Urban Legend of Free Social Marketing | Good Marketing | Scoop.it
When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website.
Kasia Hein-Peters's insight:

No free social media anymore...

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New Science Behind Trust And Recommendations On Social Media [Infographic]

New Science Behind Trust And Recommendations On Social Media [Infographic] | Good Marketing | Scoop.it
What inspires customers to recommend a brand on their personal social media profiles? What pushes them to natural, positive, and organic conversation – about you? These are the questions that drove…

Via Jeff Domansky
Kasia Hein-Peters's insight:

Not all social media are created equal as it comes to customer's trust...

Jeff Domansky's curator insight, March 12, 2015 1:52 AM

This report takes a fresh look at the science of recommendations, marketing and word of mouth.