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Rambler’s Way, an ethically sourced, skillfully crafted American made sustainable clothing company announced today an extensive rebrand across the company along with the new tagline ‘Clothing for a Good Life’. The new brand look and feel embodies Ramblers Way’s commitment to protect the planet, support local economies and build its business based on lifelong values. 
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The inside story behind one of the most impressive examples of branded longform publishing yet.
Kasia Hein-Peters's insight:
AMEX is the leader of storytelling for small business
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Cause marketing is alerting your customers that your business is involved with your community and greater instances of showing global consciousness.
Kasia Hein-Peters's insight:
How a small business can become more relevant for the local community
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Kasia Hein-Peters's insight:
It is about out-storytelling the competition... Good read for small business owners!
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Business owners often make decisions based on instinct and informally-gathered data, but columnist Chris Marentis suggests they could take it a step further by understanding buyer psychology.
Kasia Hein-Peters's insight:
Even a small business can use neuromarketing
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business planet - Working better by working together – Workplace Innovation shows European companies the way forward
Kasia Hein-Peters's insight:
Would your company work better if your employees were invited to participate in quality control?
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A marketing firm called 6S is asking Apple to change the name of its next iPhone and has even taken out a huge billboard in Times Square to promote the cause.
Kasia Hein-Peters's insight:
A story about small guys piggy-backing on a big guy's fame
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Marketing articles on this subject tend to offer platitudes, generalities and a flow chart to nowhere. Here, we will offer an actual idea-filled Case Study that will better illuminate new marketing systems....
Kasia Hein-Peters's insight:
An interesting case of very creative content marketing by two artists, who run an interior design company RINEKWALL. I encourage you to go on their website as well.
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