Good Marketing

Modern marketing teams are swimming in pools of untapped voice data, and yet businesses are only scratching the surface of what the technology has to offer.

Neuromarketing is any marketing or market research activity that uses the ways of brain science or is informed by the findings or insights of brain science.

Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it. But it's only been in the last decade that neuromarketing, as it's known, has taken hold, with scientists studying the minutia of human response to TV spots, print ads and desktop promos.

The ability to register the emotional response of customers or potential customers from their facial expressions or words they speak or write, is a growing business and another instance of how AI is bringing new capability to the table. Emotion AI is the market seen by Affectiva, while emotion recognition is the market described by …

The growing scientific field of neuromarketing is altering the world of market research and driving marketing transformation.

How global organizations use the Net Promoter Score to elevate the customer experience and improve the bottom line.