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A new campaign uses virtual reality documentaries to raise awareness and trigger empathy. 
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We all tell stories, whether we realise it or not - it's how we pass on wisdom and knowledge. A great storyteller creates a lasting connection between their story and audience. Here are 3 simple tips for writing stories that people connect with.
Kasia Hein-Peters's insight:
A few very useful tips to write engaging stories
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![Importance of Storytelling in Content Marketing and How to Build Them [Infographic] | Good Marketing | Scoop.it](https://img.scoop.it/ICRqoc6TWVriom_f83ovAjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From books to movies to digital content, stories are revered everywhere. It’s the best way to connect with your readers and engage them, using scientifically proven ways. Storytelling is a way of c…
Kasia Hein-Peters's insight:
Basics of storytelling, well explained by our marketing colleagues from New Delhi
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Whether it's a chart, a graph or a colorful pie—a graphic can have the power to influence the meaning of your data, and consequently, how people respond to it.
Kasia Hein-Peters's insight:
Proper data visualization can be a powerful part of your storytelling
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Ever since the word “viral” (in relation to content) entered the general lexicon of the internet, achieving it has been the ultimate goal of every person publishing content online. As coveted as this goal has become however, actually “going viral” in any kind of consistent way has...
Kasia Hein-Peters's insight:
Storytelling as a way to create viral content
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Content marketing isn't nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they're targeted.
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Storytelling in marketing refers to the usage of a narrative to improve advertisements, inbound activity or social media campaigns - and anyone can use it.
Kasia Hein-Peters's insight:
The article includes a few nice examples of storytelling
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Tired of reading posts about content marketing tips without anything to take away? This one has 15 tips - we're betting you can use a few.
Kasia Hein-Peters's insight:
How to improve your content marketing
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You've heard about a billion different content types you could use. But how do you connect the best content types with the different ways people learn?
Kasia Hein-Peters's insight:
In order to reach more customers, we should be aware of rules of adult learning and use them in our content marketing
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From
medium
Will your Customer’s pick you?
Kasia Hein-Peters's insight:
Stories sell if they build trust between your customers and your brand
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How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips at ASAE’s 2015 MM&C Conference.
Kasia Hein-Peters's insight:
How to drive business through content marketing
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Do brands create stories? Or do stories create brands? The power of storytelling for brands and branding.
Kasia Hein-Peters's insight:
Do brand create stories or do stories create brands?
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Think that content marketing is the hot, new trend? Not exactly. Content marketing has been the go-to method a lot longer than you realized.
Kasia Hein-Peters's insight:
The content marketing has been around for many years, just not in a digital form.
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The ad began airing in the U.S. on Aug. 24. It will continue to run through year-end in early-morning and late-night slots on local network outlets and cable in the New York, Chicago, Miami and San
Kasia Hein-Peters's insight:
This is a new advertising campaign by Lavazza, so far their most expensive. It builds a positive brand image by tapping into company history and tradition of discovering and mixing different coffees from around the world. It leaves us with an inspirational tagline "In life, there's always more to taste".
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There are 3 key steps that you need to succeed at content marketing. If you implement the first 2 but don't execute the last vital component, you will fail.
Kasia Hein-Peters's insight:
Traffic and engagement should lead to conversion, otherwise it is a waste of time
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Can you still do content marketing like a boss in an unsexy industry or with a limited budget? Yes. Here are four takeaways – Content Marketing Institute.
Kasia Hein-Peters's insight:
Good learning about content marketing done like a pro
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"The idea of writing a press release—for me—feels like the worst thing imaginable. I'd rather be able to tell an interesting story." Those are the words of Ben Tamblyn, Manager of Storytelling at Microsoft and the man behind Microsoft Stories, one of the most impressive long-form brand storytelling projects we've seen. At last week's Contently Summit, Tamblyn joined Carrie Parker, VP of Content Innovation at American Express, to discuss how to create truly engaging brand stories and measuring th
Kasia Hein-Peters's insight:
How Microsoft and AmEx use storytelling in their content marketing
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Unfortunately, most entrepreneurs don’t have the time it takes to do effective content marketing by themselves. It’s a team effort, and if you lack a solid team, you’ll be forced to forego a strong content presence.Content comes in many shapes and sizes.
Kasia Hein-Peters's insight:
Roles necessary for successful content marketing
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Content marketing is constantly changing. In this post learn 7 changes that will impact your business and help you stay ahead of your competition.
Kasia Hein-Peters's insight:
The future is now :-)
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Gary Vaynerchuk's Keynote at Online Marketing Rockstars 2015 in Hamburg, Germany #omr15 Read more.
Kasia Hein-Peters's insight:
Gary Vaynerchuk about arbitrage and content marketing
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We looked at 4.8 million tweets sent through Buffer to determine the most popular times to tweet and the best times for clicks, retweets, and more.
Kasia Hein-Peters's insight:
Very thorough study from Buffer on the most popular and the best times to tweet across different time zones.
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Many people believe that marketing is just advertising or selling. But, in reality, marketing is actually a conversation that you the entrepreneur start by
Kasia Hein-Peters's insight:
Marketing is a relationship...
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Here are excerpts from four excellent books on content marketing and copywriting that give practical tips for telling stories to inspire and influence business audiences Use the language of your audience You develop an unbreakable bond with...
Kasia Hein-Peters's insight:
Use these 4 ideas!
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How can you close more sales and help influence a buyer's decision? Create a tailored content marketing strategy with help from the buyer's journey.
Kasia Hein-Peters's insight:
It all should lead to sales...
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As marketing continues to evolve, the entire profession has become a whole new frontier—and that's good news for risk-takers.
Kasia Hein-Peters's insight:
How to be a brave marketer
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See use of technology and documentaries for a good cause