Nike 1, Adidas 0: the neuroscience battle behind the Euro 2016 ads | Good Marketing | Scoop.it
From www.campaignlive.co.uk - July 16, 2016 6:46 AM
How did the ads from two of the biggest sporting rivals play out in consumers' brains? Heather Andrew, the UK CEO at Neuro-Insight, investigates and offers some wider lessons for brands.