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Personal branding is a new imperative, a survival tactic in today's business world. This article traces its history—from Tom Peters to Dan Schawbel to Michael Hyatt. An infographic presents 26 vital tips: The Complete A to Z Guide to Personal Branding.
I’m a brand. You’re a brand. Tom, Dick and Harry? Brand, brand, and brand.
But Tom started it. Yes, I'm talking about Tom Who-Wrote-a-Ridiculous-Number-of Non-Fiction-Best-Sellers Peters.
It was 1997. The web was just a baby. Maybe you were too. I was no baby, but I was practicing personal branding. I just didn’t know it. I had started my business just two years prior, so I was brand-building semi-obliviously.
In an edition of Fast Company magazine, in an article titled, “The Brand Called You,” Tom Peters declared it a brand new world. He wrote, “To be in business today, our most important job is to be head marketer for the brand called You.”
Seven paragraphs later, he said, “The web makes a case for branding more directly than any packaged good or consumer product ever could.”
Then he made a bit of a crystal ball statement. “When everybody has email and anybody can send you email, how do you decide whose message you’re going to read and respond to first and whose you’re going to send to the trash unread? The answer is personal branding.”
Then he hung up his dial-up modem and kept writing.
