Zazzle, Cafe Press, Etsy and Sara Harvey show how ecommerce's social future is about collaboration, empowering and sharing. Does your store do that?
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Zazzle, Cafe Press, Etsy and Sara Harvey show how ecommerce's social future is about collaboration, empowering and sharing. Does your store do that? No comment yet.
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Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge? * UGC needs engagement support so gamification. * Tribal key for ecommerce, so needs to be highly social. * Don't like to pull attention away from HERO, so selectively visual. * Need to curate more "binge worthy content" from UGC and social.
Friends run a great online women's apparel store. This post discusses 5 tips to help aligned their store with the new SEO including: 2. Adding Cross Sale (to help with inventory fluctuation). 3. Create Content Silos (to help with New SEO). 4. Use Scoop.it and Pinterest (great visual merchandising tools). 5. Content Contests (to generate UGC). April 16, 2013
Reviews Are Critical User Generated Content: Review of Reviews [Infographic + Marty Tips]Martin (Marty) Smith
It’s not even just e-commerce sites that allow reviews either. Local Directory sites allow customers to review businesses, whether the business encourages them or not.
Martin (Marty) Smith:
Ecom & Reviews Birds of a Feather
5 Tips For How To GET Reviews & UGC * Gamify - provide social capital as reinforcement. * Glorify - Reviewer of the month and other accolades. * Review Reviewers - ask community to rate reviewers, brand the best of them. * Contests - make becoming a reviewer a hard won prize like Amazon. * Give 'em a Job - once you find the 1% willing to contribute gives them a "job" and that will help recruit others in kind.
February 15, 2013
Sometimes Web Design Is About Money: How the Tar Heel Traveler website could matterMartin (Marty) Smith
Scott Mason is our excellent local CBS affiliate WRAL's Tar Heel Traveler. Scott interviewed me yesterday for our Cure Cancer Starter video and I agreed to take a look at his website to say THANKS.
Martin (Marty) Smith:
The Tar Heel Traveler Website
Scott wrote a great book about a year ago on his travels across North Carolina. The book has been a big hit selling several thousand copies (this is very unusual, most books only sell a handful of copies). Scott created a website to support the book: * Conventions such as "HOME" is violated (welcome instead). * Visuals could be better.
To the designer’s credit the site was created in cascading style sheets and it loads fast, but those benefits don't overcome the site's significant issues.
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