Ecom Revolution
24.9K views | +0 today
Follow
February 18, 2014

Trends and Strategies For The Commerce Marketer
Martin (Marty) Smith
Marketing driven commerce is about engaging your customers whenever and wherever they are. Get started in creating new marketing strategies and optimizing current ones with guidance from these white p
Martin (Marty) Smith:

Excellent ecommerce white paper from Bronto my favorite email marketing tool. Trends include:

* Mobile Pushes desktop to the side.
* Content is KING but focus is Queen.
* Retargeting works but know when to stop.

* Value comes from relevance.
* Beware of ISPs & online services bearing gifts.

* Automation is your friend, but don't forget PEOPLE.

Excellent report especially on mobile and how mobile is changing everything.

Read more
Scoop.it!
Reactions (2)
No comment yet.
Sign up to comment
April 9, 2013

DATA and Ecom Retailers Don't Play Well Together: New @Bronto Study
Martin (Marty) Smith
RSR and Bronto Software survey provides insights into use of consumer path-to-purchase data (New report provides insights into use of consumer path-to-purchase data http://t.co/ECoTzF6puK #retail...
Martin (Marty) Smith:

Ecom Retailers Need To Plug Holes, Make Money
Wow, this study from my favorite email platform (@Bronto) will blow your hair back. Plug even a few of these gapping holes and it could mean millions in sales for ecom retailers. 

Follow any two of the ideas in this study and ecommerce retailers could be using email marketing to profitably increase sales. Amazing with all the new shinny things how blocking and tackling is still the best place to MAKE MONEY NOW.

Great study and tips from Bronto. BTW, email is under pressure from mobile and hyper local, but still beyond valuable to ecommerce.  

Read more
Scoop.it!
Reactions (3)
No comment yet.
Sign up to comment

Scoop it Creator

Martin (Marty) Smith

FOLLOW US