e-commerce & social media

The psychology of selling hasn’t changed – it is embedded in human behavior and our habits.

We buy stuff because it relieves a pain in our life, it appeals to our sense of belonging and it makes us excited. We make that final purchase decisionbecause for some reason we can’t wait any more – it is an urgent and important matter that needs to be attended to right away.

These elements of human behavior contribute to the verbal and visual make up of our websites. 

Another layer has been added to these traditionalconcepts, however, based on findings of neuroscience and the fact that selling is nolonger face-to-face. 

It relies, instead, on stimulationof the viewers senses and the parts of the brainthat are activated.

Effective calls-to-action (CTA’s) will combine both traditional selling strategies and the information that neuroscience provides.

So let’s take a look at 5 practical ways that psychology and selling combine to increase conversions on your website....

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Via Jeff Domansky

You’re probably aware of HubSpot’s presence on social media. Whether you follow our  Twitter account, like us on Facebook, or are even in our Inbound Marketers LinkedIn group, you know that we take social media very seriously.

For us, social media isn’t a fad. It isn’t a practice you do only if you have time. It’s one of our main channels for lead generation and is essential to each and every stage of the inbound methodology. As part of HubSpot’s social media team, I am writing to share with you some exclusive glimpses into our social media strategy....

Via Jeff Domansky

A Call to Action (CTA) is content that motivates you to do something. Using CTAs are essential for a successful marketing campaign and driving traffic to landing pages.

...You need to have a compelling reason for your call-to-action. Otherwise, there’s not much point. When brainstorming ideas for a CTA, start by asking yourself why you want one. What do you want to accomplish with your campaign?

Obviously, you want to make money, but how will you do so? Think of the call-to-action as the means to your end. If you want to sell more products, how will you accomplish that goal? Perhaps the aim of your CTA will be to increase traffic to your website, or build awareness of a specific product....

Via Jeff Domansky

Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives.

Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives. This year, the report spans the globe, with more than 3500 respondents and topics ranging from planning and budgeting for inbound marketing to execution and analysis. Challenges and priorities for this group have changed significantly over the past five years, but one thing remains constant: Those who practice inbound are still passionate about growing their businesses through the inbound methodology.

Where are we now? We’re moving in some new directions to leverage data and merge disciplines. Let’s take a look at some of these trends....

Via Jeff Domansky

According to a 2012 study by AOL and Nielsen, 27,000,000 pieces of content are shared every day. By now, the mantra of “content is king” has been relentlessly drilled into our collective heads – but more isn’t always necessarily better.

Quality is important – but how do you know if you’re really producing content that’s engaging your audience? Perhaps even more importantly, how are you measuring the results?

If you write and share it – will they come?

Let’s take a look at several new findings made as a result of a joint study between the Content Marketing Institute, MarketingProfs and Brightcove and what they could mean for next year’s content marketing trends...

Via Jeff Domansky