Customer Engagement

The next two years will bring about new behavioural realities of device connected retail environments. What sort of shopper habits will develop as new retail technologies become widespread and expected by the consumer? And most importantly, what can retailers actually do about it?

Yes, current retail environments (both on and offline) are data-rich and increasingly personalised. But culture hasn’t caught up yet. In the past, technological advances in retail have been defined by the friction they introduced to the shopping process, rather than convenience. Think of the current state of self-checkouts; theoretically timesaving, but in practice just an often-broken inconvenience. It hardly feels like progress.

But not for long. Retailers are growing savvy and sophisticated in their use of new technologies to improve customer experience (and their bottom line). As these realities take hold and culture adapts around new technological promise, entirely new consumer patterns and expectations will emerge....

Via Jeff Domansky

Before deciding to read this topic, ask yourself first – What are the things you wished was there in your last visit to a shopping site?

Should there have been more scope for interaction? Should there have been a price comparison facility? Did the web design communicate what it promised to sell? Would you purchase more if they offer seasonal discounts / free delivery next time?

Being 'user friendly', is the focal point of all e commerce sites. A design that is user focused, generates more conversions. So, if you were given the opportunity to make some improvements to the last visited shopping website, what would you have added or changed?

This post will bring to you a set of five best shopping site names, which try to maintain the key marketing principles, together with a beautiful web design....

Via Jeff Domansky