"The iPhone will take a back seat to Apple’s wearables business in 2024, with the Vision Pro, watch and AirPods getting more attention ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Huawei has debuted a variety of its wearables in South Africa. As reported by the company, all eight smart wearable devices introduced have support for every Operating System there is. All of these devices are accessible, unique and yet supportive to every South African’s lifestyle ..." 
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"Tech fans envision a world of superhumans powered by wearable devices when they muse about the future, but legal experts urge caution ..."
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"The hype is over, and it's not looking pretty for the industry ..."
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"They're finally in stores and on people's arms. Proud owners seem to gather a crowd of admirers, hanging off their wrists wherever they go, and gossip blogs are wondering which celebs have one. I'm talking about the Apple Watch, of course ..."
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"Only one in five consumers using a new digital device is able to do so without experiencing any problems, according to a new study which suggests that tech brands are not focused enough on the entire customer experience ..."
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"Samsung, Intel, GoPro are amping up their presence at New York Fashion Week. (The merging of fashion and technology still has a long way to go ..."
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"The Apple Watch wasn’t just the best selling smartwatch last year, but it put the Swiss watch industry to shame, according to new sales estimates compiled by Strategy Analytics. The report estimates Apple shipped nearly 31 million wearable units in 2019, beating the Swiss watch industry’s 21.1 million units shipped ..."
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"A new PwC analysis has found that almost half (49%) the people in the United States own a wearable device ..."
Leona Ungerer's insight:
A US perspective
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"Choose an activity tracker with features that motivate you — daily step count, speed and pace, or a way to connect to your online community ..."
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"Wearables data are providing drug developers with meaningful trial participant insights that go beyond a count of steps taken ..."
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"Smart wearable devices are giving marketers the most complete customer data ever. Here's a look at how wearables are transforming market research and what marketers need to keep in mind ..."
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"Luxury fashion is making inroads in wearable tech as more designers try their hands at developing smart, stylish accessories and clothing aimed at tracking ..."
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