"Before the Apple Vision Pro there was Google Glass. Here's a quick look at Google's long history with AR and VR ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Efficient retail operations are key to profitability as one of the few areas a manager can control. Here are seven technologies that improve retail operations:.." 
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"EVs are shifting the industry away from analog-like gas engines to digital-like electric power. It seems 'iphonification' is happening inside cars, too..."
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"At Olympic marathon trials, chasing Nike's shoe technology is a big part of race day ..."
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"Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead ..."
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"From humble beginnings, KFC would grow from a backroom specialty in a small-town fuel station for select customers, to conquer the world..."
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"Swiss food producer Nestlé has ramped up its exploration of blockchain technology by joining a platform that allows consumers to track milk from ..."
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"In 2019, branding will turn more to the human side. While technology will stay essential, companies will create a brand based on values ..."
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"Voice technology has changed how we find answers to our questions and make purchases. Now, it is going to change the way you grow your brand experience ..."
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"Just because friendly fraud is difficult to detect, prevent and respond to doesn’t mean it’s impossible to manage ..."
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"Under the name ‘WW’ the US-listed firm hopes to broaden its appeal as diets begin to wane ..."
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"A smart sweat-tracking T-shirt designed to help the deodorant R&D team at Nivea has had a wider impact across the organisation, including on marketing, according to a Beiersdorf executive ..."
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"Fast growth by China's Alipay and WeChat Pay will likely continue in parts of Southeast Asia where traditional credit cards were never strong ..."
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"Augmented reality is becoming a key technoltogy for brands to utilise as the digital world plays a greater role in marketing to consumers ..."
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"Can you imagine the hassle of not having a refrigerator at home? How would the present be like if the world wide web was not invented? We go through our day-to-day chores at home without realizing how..."
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"It's time to make better choices in what we buy and consume. Here's how you can find ethical alternatives to anything ..."
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"Devices that make dull food taste delicious and allow us to imitate someone else’s voice will be among the future consumer trends in 2030, says Ericsson ..."
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"Experiential marketing is becoming an essential tactic. This post explains why, with seven examples. Experiential marketing is becoming an essential tactic. This post explains why, with seven examples ..."
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"Indias ubiquitous kirana stores are in great demand as many companies vie for their loyalty and customers ..."
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"Nestlé has purchased the rights to new technology said to work on iron deficiency without harming the taste of foods or beverages ..."
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"A new report from RILA and ICSC examines the shopping habits of Gen Z and Millennial consumers, as well as how retailers are adapting to their needs...."
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"There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can't see the changes happening. There have three marketing rebellions raging for more than 100 years ..."
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"There are many cool South African tech inventions which have been recognised by the global community ..."
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"Brown-Forman's El Jimador Tequila has partnered with near field communications (NFC) specialist Thinfilm to create a range of 'smart bottles' for football fans ..."
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