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consumer psychology
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+3 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"IKEA has become a symbol of Swedish utility following the vision of its founder, Ingvar Kamprad, who passed away last week. One of the brand’s recent ads, a press ad made headlines, but its strategy shows how the brand has become part of its customers’ lives through moments big and small ..." 
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Scoop.it!
"Mastercard is removing its name from its logo in select contexts and using its classic interlocking red and yellow circles to represent the brand, the company announced in a news release on ..."
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good