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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Mechanical watches don't have much practical use in today's sporting world, yet you can't go to a major sporting event without seeing some serious watch game ..." 
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From
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"Aaron Judge is the newest prominent young baseball player to join Adidas ..."
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"Michael Phelps had a better 2016 than you. He got married. He had his first child. He starred in the year's best ad—an elegiac masterpiece by Droga5 for Under Armour ..."
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"The success claimed by one of the world's biggest football clubs since shifting its TV content onto Facebook Live not only highlights the way in which social offers greater reach than traditional channels but also the threat that OTT is set to pose to those same channels .."
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"The athletes gathering next month in Rio may be dazzling spectacles of human achievement, but getting there took a lot of ugliness. A new Olympic ad from Gillette tackles a familiar angle on sports-themed marketing—the grueling road to greatness ..."
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"First music, then movies. Now it's the sports industry that's about to get disrupted by the Web ..."
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"Glasgow 2014 closing ceremony tonight but which sport reflects your MBTI type? ..."
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"With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games? ..."
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"The two-way traffic between brands and football clubs in Asia and Europe continues to develop with Huawei and Unilever the latest to sign high-profile sponsorship deals with leading clubs..."
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"At Olympic marathon trials, chasing Nike's shoe technology is a big part of race day ..."
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"Behavioural insights practice Canvas8 unpicks the insights behind BT Sports’ latest ad - Take Them All On - and understands how it’s encouraging young girls to get involved in sport ..."
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"Have an Overview of Some Recent Augmented Reality Examples. You Will be Amazed to Know That These Can be a Necessary Part of Your Daily Life ...."
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"It’s called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese ..."
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"Andrew Cave and Alex Miller report on the innovations that are unlocking new opportunities in athletics for fans, participants and commercial partners ..."
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"From NASCAR and the NBA to MIT, the Big Data revolution is reshaping how the world looks at sport ..."
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"Gym shirts made of Kevlar. Underpants featuring “anti-odor technology.” No-sweat briefs. Lycra made of corn. And exercise shorts designed with Cordura, a rugged material most often associated with things like car seats and luggage ..."
PATRICK HAWKS's curator insight,
August 1, 2014 1:40 PM
Kevlar workout clothing, silver anti-odor...
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"For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs ..."
Leona Ungerer's insight:
A celebrity (and emotional) appeal.
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"Oakley, maker of sunglasses and sports gear, is throwing open the doors to the inner sanctum where its products have been mysteriously designed, in the hope of joining the ranks of high-flying sports performance brands like Red Bull and Nike ..."
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"How do the mind and body react to watching big games? Academic research digs up some surprising findings..."
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