consumer psychology
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Real-life consumer psychology – with a touch of technology
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Martha Stewart welcomes you to Generation Ageless - The New York Times

Martha Stewart welcomes you to Generation Ageless - The New York Times | consumer psychology | Scoop.it

"The octogenarian is the new face of skin care on TikTok ..."

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Why Korean cosmetics are going global | WARC

Why Korean cosmetics are going global | WARC | consumer psychology | Scoop.it

"First it was Korean pop, then Korean soaps, now it’s K-beauty –Korean cosmetic products and regimes –that are going global ...".

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Don't get a 'base tan'

Don't get a 'base tan' | consumer psychology | Scoop.it

"The myth of the ‘base tan’ needs to die. Like Bonnaroo and flip-flops, the concept of the base tan reappears every summer and gets enthusiastically endorsed by a subset of confused people with dubious hygiene standards ..."

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Vaseline brings black women to the table with its Illuminate Me collection

Vaseline brings black women to the table with its Illuminate Me collection | consumer psychology | Scoop.it

"The Black community loves Vaseline. The 1.75-ounce tub of petroleum jelly is a staple in many households to combat ashiness — especially during the cold winter months — and it's responsible for the dewy glow on so many Black children's faces ..."

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Men and makeup: The changing meaning of masculinity

Men and makeup: The changing meaning of masculinity | consumer psychology | Scoop.it

"Regardless of generation or age, men are increasingly investing in their appearance to some degree and it's making them more -- not less -- masculine ..."

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Microbeads are a sign of our plastic consumer madness

Microbeads are a sign of our plastic consumer madness | consumer psychology | Scoop.it

"Plastic has made life more convenient, but many of us remember a time when we got along fine without it ..."

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