consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Ford print ad uses optical illusion to let you 'park' a car

Ford print ad uses optical illusion to let you 'park' a car | consumer psychology | Scoop.it

"This print ad lets you "park" a car with your eyes ..."

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Kodak's comeback: thinking outside little yellow boxes - Telegraph.co.uk

Kodak's comeback: thinking outside little yellow boxes - Telegraph.co.uk | consumer psychology | Scoop.it

"“We once sold millions of little yellow boxes via a distribution channel to the end consumer, with standardised processes and centralised decision-making ..."

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Coca-Cola Takes Advertising to the Third Dimension | Branding Magazine

Coca-Cola Takes Advertising to the Third Dimension | Branding Magazine | consumer psychology | Scoop.it

"To promote its new small-sized bottles, Coca-Cola's campaign "Mini Me" let fans print out small 3D versions of themselves..."

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Twenty-five clever print ads

Twenty-five clever print ads | consumer psychology | Scoop.it

"Print may slowly be giving way to television and Internet, but it is still one of the most powerful advertising mediums ..."

Mai Lam's curator insight, April 13, 2014 7:09 AM

This article talks about how the implementation of print ads and how they are still an effective advertising medium if applied carefully. The article displays 25 examples of interesting and successful print ads created by the companies in order to provoke a response from their consumers.

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LOOK: 10 Creative Print Ads That Make Us Want To Follow Our Bliss

LOOK: 10 Creative Print Ads That Make Us Want To Follow Our Bliss | consumer psychology | Scoop.it

"As the consumer demand for wellness steadily increases, advertisers are getting more creative to appeal to our desire for physical, emotional and spiritual well-being..."

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