"Its ease and affordability made it a pandemic staple for many families and a rare bright spot in an industry that has been decimated ..."
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consumer psychology
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+9 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Be relatable: How Domino’s wins brand loyalty by tapping an essential truth about being human ..." 
Amber McGuirk's curator insight,
September 6, 2014 7:13 PM
I absolutely love what Domino's is doing. They are saying "Hey, we make mistakes too!" the general manager of a franchise has a degree in painting? That's awesome. How many times do we walk into places and roll your eyes at someone who is working for minimum wage and you feel you have superior education too? I got that all the time while working retail. Domino's established new and current customers by making it a personal campaign. |
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