'Which (blank) are you?' Online personality quizzes go viral on social media | consumer psychology | Scoop.it
From www.startribune.com - February 25, 2014 12:11 PM

"For a compulsive online quiz-taker like Chrissy Noh, the temptation was too great to resist: "Which sandwich are you?"After answering a series of unscientific, seemingly unrelated questions, which included selecting her favorite doughnut from a lineup of frosted pastries, she had her answer ..."