consumer psychology
32.0K views | +9 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

What is packaging innovation for biscuits and cookies? Exclusive Research1

What is packaging innovation for biscuits and cookies? Exclusive Research1 | consumer psychology | Scoop.it

"A stroll through the biscuits and cookies aisle in supermarkets introduces consumers to a number of attractive packaging styles, some with iconic visuals images and mascots, like Milka’s cow. Packaging is a crucial step in the entire process of production and processing of biscuits and cookies,..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

McDonald's hopes its new packaging design makes you feel better about going to McDonald's

McDonald's hopes its new packaging design makes you feel better about going to McDonald's | consumer psychology | Scoop.it

"While McDonald's can't control how your actual insides feel after frequenting one of its locations, the company says it's hoping that its newly-redesigned packaging will help put your mind at ease ..."

Webuy Houses's curator insight, January 10, 2016 6:40 AM
McDonald's hopes its new packaging design makes you feel better about going to McDonald'shttp://goo.gl/H3cZEK
Scooped by Leona Ungerer
Scoop.it!

Popular brand packaging redesigned to eliminate waste - Design Milk

Popular brand packaging redesigned to eliminate waste - Design Milk | consumer psychology | Scoop.it

"An eco-friendly idea: imagine if popular consumer packaged goods were redesigned so that the packaging reduced environmental waste and dissolve upon use ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Nine inspirational packaging design trends for 2017 - 99designs Blog 

Nine inspirational packaging design trends for 2017 - 99designs Blog  | consumer psychology | Scoop.it

"From unique die cuts to bold patterns to postal-inspired, these are the 9 packaging design trends we're predicting will be hot in the new year ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Don't judge food by its packaging: Junk food reimagined with gourmet package designs

Don't judge food by its packaging: Junk food reimagined with gourmet package designs | consumer psychology | Scoop.it

"Gourmet on the outside, junk on the inside. Buzzfeed cartoonist Dan Meth has created a humorous series of artisan package designs for our favorite, guilty-pleasure junk foods, elevating them to gourmet status ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Appeal to the subconscious through package design

Appeal to the subconscious through package design | consumer psychology | Scoop.it

"Since most decision-making is being made in the subconscious, marketers can't know which triggers to develop until research has been done to dig more deeply ..."

©

Leona Ungerer's insight:

Subconscious, or considering consumer needs and benefits/being consumer-centric?

No comment yet.