"Millions of TikTok users are watching videos of the viral bottle-smashing trend, in which bottles and jars filled with drinks or food are rolled down steps before smashing ..."
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consumer psychology
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+9 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Traditional research techniques rely on the deeply flawed process of asking consumers to self-analyse their behaviours–Collective’s Adam Cleaver argues that we need to explore the subconscious ..." 
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"On Sunday, 33 people sat in a bar watching a football game. These weren't ordinary fans, though. They had been recruited to watch Super Bowls ads ..."
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"Anxiety — that feeling of dread, fear, worry and panic — is certainly nothing new. Hippocrates wrote about it in the fourth century BCE. As did Søren Kierkegaard in the 1860s. And Sigmund Freud addressed the disorder in 1926. However, jump to the present and we’re seeing a significant uptick — especially with youth ..."
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"While some feel Instagram's new logo design is a step in the wrong direction, the neuro-design at work suggests otherwise ..."
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"Even as the practice of neuroscience in marketing brings more tools to brand stewards worldwide, the certainty that such services will provide reliable value is still in doubt, according to a report in the latest issue of the Journal of Advertising Research (JAR) ..."
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"Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out ..."
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"Food businesses need to tap into neuroscience and understand how consumers make fast and unconscious decisions, if they are to improve their sales, says a marketing expert ..."
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"Efforts to link neuroscience with architecture has begun to gain significant momentum..." ©
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"The world of customer insight is being influenced by two seemingly opposing drivers - neuroscience and big data - that can skew our thinking, writes Mhairi McEwan...."
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"If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs... Via Jeremy Dahl
Roberta Faulhaber's curator insight,
February 8, 2013 5:36 AM
Like the fact that my critical mind can get into the picture! |
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"Celebrity endorsements sell products, even when the star outshines the brand.In a new study, Wharton experts use neuroscience to understand consumer decision-making. ..."
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From
www
"Accepted truths in advertising continue to shift, with ideas of brand love currently dismissed as the preserve of an old order–Conquest’s David Penn considers whether we might be throwing the importance of irrationality out with the mis-placed idea of love ..."
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"Whether at home, in a coffee shop or in the workplace, our surroundings also have a big impact on where and when we choose to savor the moment. Although personal preferences may differ, we all recognize the range of factors that influence our purchasing decisions when it comes to coffee. …"
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"Nir Wegrzyn shares three tips to successfully apply cognitive neuroscience to branding ..."
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From
www
"A paper in the latest issue of the Journal of Advertising Research (JAR) explodes the toolkits of generations of magazine publishers that have insisted the top portion of a right-hand page is the most desirable advertising position ..."
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"For years, fashion and luxury companies have tried to anticipate and cater to the deep, subconscious desires of consumers. Can neuroscience help? ..."
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"Facebook and OKCupid have come under fire for attempting to manipulate people’s emotions but behavioural techniques can be useful for brands ..."
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"It turns out that we may not be as good at bargain hunting and taking advantage of supermarket 'offers' as we think..."
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"How your brain helps you share ideas successfully..."
Carlos Fosca's curator insight,
October 10, 2013 2:48 AM
.."Great ideas don’t just make us think—they make us want to tell others and think about how best to tell others so that they will smile or think or want to tell others..."
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"The agency is currently working on an interactive ‘digital tree’ in London location; a social network and a pop-up laboratory..."
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