consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The new celebrity power move: Keeping secrets

The new celebrity power move: Keeping secrets | consumer psychology | Scoop.it

"In the age of social media, celebrities like Beyoncé, Taylor Swift and David Bowie realized the value of maintaining a sense of mystery ..."

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GIFstory: The origins of three weird GIFs revealed

GIFstory: The origins of three weird GIFs revealed | consumer psychology | Scoop.it

"Another week, another set of GIF mysteries to solve. Taking requests from the TNW Slack channel as well as things around the ‘net, I’ve uncovered the details behind three GIFs you’ve probably seen on social media throughout the years ..."

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Doritos 'mystery' flavors will test consumer loyalty - AdAge.com

Doritos 'mystery' flavors will test consumer loyalty - AdAge.com | consumer psychology | Scoop.it

"So in essence, Frito-Lay will be testing consumer loyalty to Doritos and its general attributes ..."

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Leona Ungerer's insight:

"How much of food marketing relies on the packaging? Frito-Lay is about to find out."

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Can models succeed without social media? - Vogue.com

Can models succeed without social media? - Vogue.com | consumer psychology | Scoop.it

"Social media may be seen as mandatory for models, but there are a few standouts who are resisting living their lives through the Internet ..."

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What does SixtyEight Research have to do with Apple? - AppAdvice

What does SixtyEight Research have to do with Apple? - AppAdvice | consumer psychology | Scoop.it

"A mysterious market research firm named SixtyEight Research might be involved in Apples Project Titan ..."

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