consumer psychology
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Real-life consumer psychology – with a touch of technology
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The one decision P&G made that transformed their industry forever 

The one decision P&G made that transformed their industry forever  | consumer psychology | Scoop.it

"In the wake of Tide’s entry to the market, P&G would “no longer be a soap company” but “would become an industrial corporation with its future"..."

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McDonald’s seeks its fast-food soul

McDonald’s seeks its fast-food soul | consumer psychology | Scoop.it

"A new chief executive took over last week, inheriting a weakened company that is under pressure to be both cheap and high-quality ..."

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Target ends its unprofitable gamble in Canada - New York Times

Target ends its unprofitable gamble in Canada - New York Times | consumer psychology | Scoop.it

"The company, which has made major management changes in the last year, is closing more than 100 Canadian stores less than two years after they opened ..."

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Autonomous cars set to drive Ford into the future

Autonomous cars set to drive Ford into the future | consumer psychology | Scoop.it

"Ford is changing focus after a company shake-up saw the head of driverless cars become the CEO. The car manufacturer announced that (previous CEO) Mike Fields would be replaced by Bill Hackett. This comes on the heels of partnership talks between Ford and Google falling apart. Bill Hackett, former big furniture guy, will take over Ford with …"

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The rise and collapse of Mxit

The rise and collapse of Mxit | consumer psychology | Scoop.it

"Whatever happens, it’s almost certain there are a number of people who were involved with company who will be left wondering what might have been, writes Stuart Thomas ..."

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Rising stars make Adidas more American - Eyewitness News

Rising stars make Adidas more American - Eyewitness News | consumer psychology | Scoop.it

"The German firm has struggled to break into sports like basketball and American football ..."

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