"Hermes, the luxury brand known for its exclusive handbags, has capitalised on the booming luxury market, propelling its market value to $200 billion ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"What’s shifting in the world’s second-largest luxury market? To keep up, brands will need to confront challenges and explore new strategies ..." 
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Scoop.it!
"Millennial and Gen Z consumers, especially from Asia, plus the growth of online, a booming secondhand market, and a desire for social responsibility are all pushing growth higher in the luxury market, a new study shows ..."
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