consumer psychology
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Real-life consumer psychology – with a touch of technology
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COVID-19 is creating a home cocktail boom

COVID-19 is creating a home cocktail boom | consumer psychology | Scoop.it

"As we shelter at home due to COVID-19, we’re getting more ambitious with the drinks we mix—and sharing our creations online..."

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Gandhi branding on beer cans gets lawyer's goat - The New Indian Express

Gandhi branding on beer cans gets lawyer's goat - The New Indian Express | consumer psychology | Scoop.it

" It may well be considered sacrilegious to think of Mahatma Gandhi and liquor in the same breath, leave alone naming a beer brand after the Father of ..."

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Ryan Reynolds buys stake in Aviation Gin, cashes in on celebrity liquor rush 

Ryan Reynolds buys stake in Aviation Gin, cashes in on celebrity liquor rush  | consumer psychology | Scoop.it

"First there was Diddy. Then came George Clooney. Now Ryan Reynolds is getting in on the celebrity liquor free pour, buying a stake in craft distiller Aviation Gin ..."

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