consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The story behind Fair Trade - Shape Magazine

The story behind Fair Trade - Shape Magazine | consumer psychology | Scoop.it

"No doubt you've seen Fair Trade labels on coffee, chocolate, and tea, but the certification is also popping up on honey, agave, quinoa, rice, sugar, apparel, and fruits and veggies. While you may ..."

SFX Resource Centre's curator insight, May 7, 2015 8:06 PM

Topic:  Fair Trade

Elle Reagan's curator insight, May 26, 2015 9:18 PM

This article was a nice refresher on what fair trade really is. Most people have no idea that their food comes from the labor of small children or slaves. Fair trade food is something that I'll definitely be buying more of knowing that it comes from a place that is fair to the workers.

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Stylebored lets fashion labels incentivize social sharing - Luxury Daily - Internet

Stylebored lets fashion labels incentivize social sharing - Luxury Daily - Internet | consumer psychology | Scoop.it

"Social commerce site Stylebored is encouraging consumer sharing of fashion finds with a cashback bonus for the online purchases they make and refer through social media ..."

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Consumer Reports: Watch out for food label puffery

Consumer Reports: Watch out for food label puffery | consumer psychology | Scoop.it

"You may be tempted to toss things in your shopping cart, such as a butter blend that "helps block cholesterol," candy and soda touting antioxidants, and plenty of foods that say they're "natural." But Consumer Reports ShopSmart says not so fast..."

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Diet Coke prints 2 million unique labels in latest stroke of packaging genius

Diet Coke prints 2 million unique labels in latest stroke of packaging genius | consumer psychology | Scoop.it

"You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs ..."

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Prince: A guide to his complex web of label, Internet and distribution deals - Billboard

Prince: A guide to his complex web of label, Internet and distribution deals - Billboard | consumer psychology | Scoop.it

"Since Prince left Warner Bros. Records in 1996 -- after an 18-year run that yielded some of his bestselling records, including "Purple Rain" -- his ongoing quest to own and control his music as much as possible, and deliver it to his fans outside the traditional label system, led to a dizzying string of distribution deals ..."

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