consumer psychology

"Sales of watches with fashion-designer labels have surged, but competition from a wave of smart watches may spell trouble for companies like Fossil..."

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"In a world of abundance, an authentic, meaning-rich story can drive a company's margins up..."

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"Sales of hand sanitizer surged during the Ebola scare, increasing about 56 percent in October 2014 over the previous year, according to data from IRI, a market research firm ..."

"...In the last few years, fashion retailers have become increasingly aware of scent’s power to convert customers, too. Indeed, a growing number of businesses from Bloomingdale’s to Corto Moltedo now realise that their customer’s nose can be an important pathway for building brand identity and encouraging them to spend more time (and more money) in stores..."

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