consumer psychology
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Real-life consumer psychology – with a touch of technology
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How Tommy Hilfiger grew sales through immediacy | WARC

How Tommy Hilfiger grew sales through immediacy | WARC | consumer psychology | Scoop.it

"American designer brand Tommy Hilfiger made headlines for its instantly shoppable collections beginning last year; the impressive results suggest it has tapped into a public desire for immediacy ...".

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The rise of the brand newsroom: Why brands are becoming publishers by @ItIsMillerTime

The rise of the brand newsroom: Why brands are becoming publishers by @ItIsMillerTime | consumer psychology | Scoop.it

"Traditional marketing was built for relevancy and efficiency, but not to generate quality assets. Because of this, the "brand newsroom" trend grew ..."

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