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Scoop.it!
"With the rise of AI assistants slowly making their way into the workplace, there seems to be one similar trait. Siri, Cortana, Google, Alexa all they are all female. Although AI assistants are faceless, the majority of these personas are female, we look into the why the majority of AI assistants ..." 
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Scoop.it!
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"Despite women being the largest "emerging market" in the world, many brands and agencies continue to view them solely through the lens of motherhood and that, a leading industry figure argues, is completely the wrong approach ..."
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"Starting today, Post Denmark is releasing a brand new set of Lego-branded, stamps featuring either a male or female minifig amidst a sea of floating bricks. In other words, you might actually have a reason to buy a stamp now ..."
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"Nissan's global marketing chief Andy Palmer said the rise of the rise of "empowered female" is the biggest consumer trend affecting its worldwide marketing plans..."
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"Johnnie Walker, the most popular blended Scotch whisky in the world, plans to launch a rebranded version in the US that features a stylised woman on the label in place of its famous “striding man” logo ..."
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"New Balance is taking aim at post-collegiate, metropolitan female athletes with a new marketing push that includes its first-ever catalog set to reach 1 million targeted consumers next week ..."
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"Brands have been focused on engaging female consumers for some time now, and with good reason ..."
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"Brands that have historically had a male-dominated primary audience are working out how to communicate to women – without alienating men..."
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