"Fear can have a powerful effect on our behaviour—motivating us to eat less, give up smoking and buy products ..."
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consumer psychology
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+9 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"More than half of people suffer from a fear of being without their mobile phone, according to a survey..." 
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Scoop.it!
"It's time for Western psychology to recognise that many individuals, and even entire cultures, fear happiness. It's become a mantra of the modern Western world that the ultimate aim of life is to achieve happiness ..."
Scoop.it!
"Many brands are failing to use social media and digital channels to tell stories effectively because they remain fearful of losing control to consumers, a leading industry figure has argued..."
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