"A new generation of Asian & African super apps are seeking to emulate the success of China's WeChat in their home markets. Here's why ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
gcrmag
"Nestlé’s strength in emerging markets may be what stands in the way of Jacobs Douwe Egberts’ goal of dominating the global coffee market ..." 
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"Emerging markets were poised to create disruptive products to upend global markets. After many failures -- and some successes – what are the lessons learned? ..."
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"For the first time, the social network shares data from top-performing campaigns ..."
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"In some emerging markets, the response to modern grocery formats has been tepid. What’s a modern grocer to do? ..."
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"Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets ..."
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"Since most emerging countries' smartphone users have limited access to 3G or 4G data packages due to the high costs and their limited available income, ..."
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From
dupress
"Given economic and demographic change, global demand is shifting toward emerging markets. Reaching and serving “another billion” consumers may require …"
Leona Ungerer's insight:
"This strategy of “volume from the bottom, value from the top” will certainly become more common."
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"I've heard Jana Mobile described as many things: a mobile ad platform, a new marketing framework, an organization changing the lives of people in emerging markets like India and Nigeria. However, the truly best way to describe the company, which you don't hear too often, is that Jana is the catalyst for a new global currency ...."
Leona Ungerer's insight:
Innovative: An alternative currency for an emerging world
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"Budget phones are becoming just as important as high-end flagships for many companies now that countries like China and India are opening up to smartphones ..."
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"A curious spectre has started to haunt India and other emerging markets..."
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"Conspicuous consumption by the world’s rising consumer class is fueling rapid growth outside the luxury category’s traditional territories..."
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"As countries progress, citizens migrate from remote villages to large cities and foreign countries. Their economic power rises and they participate in the ..."
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From
qz
"German carmaker, Volkswagen is debuting its new ride-hailing service in Rwanda alongside larger plans to set-up car assembly operations in the East African nation, weeks after doing the same in Kenya. After inaugurating its car assembly plant in Thika some 50kms from Nairobi, Kenya’s capital, the carmaker, which has been rocked by a series ..."
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"The new app will make it much easier for those in developing countries to watch videos -- a positive for them, but which may draw criticism from rights holders ..."
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"Brands seeking to reach consumers in emerging markets may need to rethink their marketing strategies on mobile, according to a leading executive from Jana, the internet company ..."
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"When advertisers enter emerging markets the impact of their actions extends far beyond the promotion of a product or service ..."
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"Corruption decreases technology adoption in emerging markets ..."
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"The crowdfunding economy grew to over $5.1 billion in 2013, and thousands of entrepreneurs have already used its power and reach for launches and growth ..."
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"Company also announces Skylanders-style figurines that interact with games ..."
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"Wal-Mart (NYSE: WMT ) is facing competition from almost every angle, and it seems like common knowledge that Amazon.com (NASDAQ: AMZN ) is the biggest threat to the company's retail dominance ..."
Leona Ungerer's insight:
"Retail is a fickle business no matter where you're operating, but Wal-Mart is finding out that the factors that led to massive success in the U.S. haven't translated overseas."
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"Electronic cigarettes and marijuana could prove a vital breath of fresh air for the nation’s fading tobacco industry ..."
Leona Ungerer's insight:
"Mr Sealy said it is no longer an industry that rolls tobacco, but an industry that provides nicotine."
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"Facebook's surprising acquisition of mobile-messaging service WhatsApp is another reminder the tech world extends far beyond Silicon Valley ..."
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"The Motley Fool - Nike's real growth story in emerging markets is about to start..."
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